Wanship

An "n"...or maybe an "r" (?)

Passed by this thought-provoking logo, on a trailer:

Note: Wanship seems to refer to the Utah city...however, the web site seems a bit vague.

Wisdom, from their History page: "Bruce said, the most important thing is to know what your costs are, and don’t run for less than your costs ! sounds simple, but as our industry has proven time and time again, overcoming that obstacle is something that is easier said than done."