Kohl's is Kickin' it -- flashback to 2007

Heard someone at work this morning talking about Kohls and I looked up to see how they can afford to give up to 30% off.

Instead of finding that, I found this article in Forbes, entitled, "Kohl's Is Kickin' It," from April 23, 2007.

In it, Brian Sozzi, a retail analyst at Wall Street Strategies, an independent stock market research company, showers praise on the prospects of Kohl's:

"It's hard not to view shares of Kohl's favorably in the longer term, especially when considering that Chairman and CEO Larry Montgomery, in a published interview, articulated his expectation of an approximate increase in revenue of 54% and net income growth of 84% by 2010. This bullish posture by management is achievable, if not conservative, due to a consistent pace of new store openings (which expands square footage and gives Kohl's exposure to untapped markets), the boost to operating margins from an industry leading inventory flow system and exclusive brand penetration. 

"In March, Kohl's significantly outpaced its peer group, recording a 16.8% comp increase due to strength in spring apparel and other merchandise. Management did outline a slightly negative comp result for April, but given the company's momentum, we are looking for a modest increase sparked by sustained demand for spring essentials. The shares have had a nice run year-to-date, up 14.4% to be exact, but factoring in the items we outlined, the stock could reach $100 over the next 12 to 18 months."

$100 per share by 2010? So how did Kohl's do?

After hitting a high of $77.24 in mid-April--nearly the exact date of Forbes publishing the article--Kohl's began a stock price freefall:

In reality, Kohl's has lost 38% of its value since 2007, resting presently at $48.23 a share.