An Open Letter to KXPR 88.9 Sacramento

Dear Capital Public Radio Classical KXPR:

Please, please, please: select a new on-air tagline to replace "the classical station."

Reasons to select a new on-air tagline

1. It states the obvious
2. It buries "classical" between two dead-weight words
3. It says nothing about what makes KXPR a great classical music station

Compare to San Francisco-based KDFC's "Classical. And then some."

• "Classical" becomes a first-class citizen, out front and center
• "And then some" telegraphs a vitality and positive energy to match the on-air talent
• Listeners hear the tagline in a professionally-produced and packaged sound clip (please also package-up ads)
• Packaging KXPR's sound clips and ads frees on-air talent to talk about the music and connect with listeners

I suggest holding a contest, inviting submissions, and allowing people to vote on your web site.

Thank you.