Rotten Robbie

Here in the Bay Area, a company called Rotten Robbie sells gasoline:

The “Rotten Robbie” moniker was a fun (and inexpensive) way to have a name customers would remember and associate with the company’s competitive fuel prices and well run stores.  Rotten Robbie seemed to work, so we continue to be Rotten Robbie today, and hopefully well into tomorrow.